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Advertising & Sponsorships
The spectacular Sovereign Bank Arena is the jewel in the massive renaissance that continues to evolve in New Jersey’s capital city. Sovereign Bank Arena, one of the premier facilities on the east coast, is hosting over 160 events and 750,000 people in its first year. Take a look at the many opportunities listed to see which best suits your needs.
We have programs for businesses both large and small. Through development of a customized marketing package, Sovereign Bank Arena can offer high-impact visual advertising and visually effective displays to meet an advertiser’s specific marketing agenda. Arena signage, event sponsorships, advertising and promotions are a few ways the Sovereign Bank Arena can reach any target audience.
For more Information, contact Andrew Sklarz, Director of Corporate Sales at 609-656-3207

The Arena offers:
- 10,500 seats
- 32 Executive Suites
- 2 Party Boxes
- 1,150 Inner Circle Club Seats
- State-of-the-art sports & entertainment complex
- Hosts over 160 events annually
- Home of the Trenton Devils (formerly Trenton Titans) Hockey Team
- Host of the 2003 Metro Atlantic Athletic Conference (MAAC) Basketball Tournament
Marketing and Promotion Opportunities
Join Sovereign Bank Arena to effectively market and promote to as many as 11+ million people within a 50 mile radius, through a wide variety of advertising, sponsorship and promotional opportunities including:

- Permanent In-Arena Signage
- Temporary In-Arena Signage
- State-of-the-art Scoreboard/Video Board
- Auxiliary Scoreboard
- Outdoor Marquee Advertising
- Event Sponsorship
- Merchandising & Hospitality
- Turnstile Advertising
- Print Advertising
- Radio & Television Promotions
- Web Site Advertising
- Ticketbacks & more!
Arena Signs
- State-of-the-art Scoreboard/Video Board
- Top Panel
Rear illuminated 1' 8" high x 8' 2" wide - Center
Rear illuminated 2' 3" high x 9' 7" wide - Main Scoreboard/Video Board
Featuring: 30 second video commercials - Tri-Ad Panels
Tri-Ad painted & illuminated sign 1' 5" high x 8' 7" wide (panels rotate) - Tunnel Signs
One sided, 2' × 4 1/2' sign, located above each hallway exit leading out of the main arena seating bowl. - Hanging 2 Sided Signs
Hanging, two sided, 3' × 12" illuminated sign located in a high traffic area of the Main Concourse Level - Executive Suites
One sided 3' × 8' backlit sign, located immediately above luxury suites at maximum exposure, top of arena. - Auxiliary Scoreboard
One sided 3' 2 1/2" high x 4' 2 1/2" wide backlit ad panel located on each end of the two auxiliary scoreboards, located on the two back walls at each end of the arena. - Outer Wall
One sided, 6' × 6' backlit sign located against the inside outer wall of the Main high foot traffic concession areas.
Event Sponsorships
Event Sponsorship is an excellent way for your company to have a presence at the Sovereign Bank Arena according to the variety of events that we host each year. Event Sponsorship is a detailed oriented plan that is structured specifically to reach the intended target audience that the particular event will attract. Each of elements included in any sponsorship package is geared towards promoting the individual show which is supported by the sponsors. From traffic driving promotions and on-site displays to hospitality and additional sales related opportunities, event sponsorship is a creative marketing endeavor that allows the client to be in control of their advertising and gain feedback from their participation.

